Looking to liven up your July 4 barbeque? How about explaining the difference between OTT (Over The Top TV) and CTV (Connected TV)? Surely Aunt Clara wants to know. This infographic from Koeppell Direct gives the answer plus many bonus factoids. For example: 65% of US households subscribe to an OTT service and 11% of US households are OTT only.
We were going to slide into the holiday break with more surveys but then Contentsquare gave us some actual news by acquiring Clicktale. Both help companies optimize their Web user experience, although Clicktale focuses on finding problems in the buyer journey while Contentsquare is more about discovering opportunities for improvement.
Finally, Constellation Software has purchased CAKE, which helps to manage affiliate marketing and other programs. The deal adds one more product to Constellation’s collection of specialist systems for industries from agri-business to utilities.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.