Two-Thirds of Users See Positive ROI for Generative AI in Marketing: Botco Study

Apart from some pesky AI gurus who think it might destroy humanity, pretty much everyone else is excited to see what generative AI tools like ChatGPT do next.  This Botco survey finds that 73% of marketers are already using it to create some type of content, and 66% of users see a positive return on investment.  Training, cost and privacy concerns are the biggest roadblocks.

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Amazon Sells Real Goods in Virtual Worlds

May 10, 2023

Whether “Amazon Anywhere” sounds like your sweetest dream or worst nightmare, it’s now a (virtual) reality.  The new offering will let people buy physical goods – you know, t-shirts and stuff – within video games, virtual worlds, and mobile apps.  Once you select something, the experience will match the familiar Amazon store with product information, pricing, availability, delivery dates and the rest.

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IT Managers Feel Unappreciated: StreamSets Survey

May 9, 2023

AI should eventually help IT teams manage data more smoothly, but right now they are one pack of unhappy campers: as this report from StreamSets puts it, “69% are frustrated non-data experts think you can click a button and data magically appears” and “59% say line of business owners are ‘blissfully unaware’ of how hard it is for IT to deliver data”.  In a companion report, 95% say line of business teams creating their own datasets creates problems including inaccurate data, non-compliant use, data breaches, and new data silos.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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