Apart from some pesky AI gurus who think it might destroy humanity, pretty much everyone else is excited to see what generative AI tools like ChatGPT do next. This Botco survey finds that 73% of marketers are already using it to create some type of content, and 66% of users see a positive return on investment. Training, cost and privacy concerns are the biggest roadblocks.
Whether “Amazon Anywhere” sounds like your sweetest dream or worst nightmare, it’s now a (virtual) reality. The new offering will let people buy physical goods – you know, t-shirts and stuff – within video games, virtual worlds, and mobile apps. Once you select something, the experience will match the familiar Amazon store with product information, pricing, availability, delivery dates and the rest.
AI should eventually help IT teams manage data more smoothly, but right now they are one pack of unhappy campers: as this report from StreamSets puts it, “69% are frustrated non-data experts think you can click a button and data magically appears” and “59% say line of business owners are ‘blissfully unaware’ of how hard it is for IT to deliver data”. In a companion report, 95% say line of business teams creating their own datasets creates problems including inaccurate data, non-compliant use, data breaches, and new data silos.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.