Use AI to generate marketing content? Didn’t we write about that yesterday? Well, yes, but Typeface has emerged from stealth with 65 million reasons to mention it again. They go beyond content generation to provide workflow and brand safety checks.
Now that ChatGPT has caught your attention, parent OpenAI has something to sell you. Actually, several things. Most recent addition is an API that will let companies build it into their own products. There’s also a new API for sister product Whisper, which does speech to text conversions.
Adobe has added a LiveRamp app to its Exchange marketplace, making it easier for clients to apply LiveRamp’s RampID to customer profiles in the Adobe Real-Time CDP. This in turn opens the door to oodles of audiences that also use the RampID. Maybe even two oodles.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.