Typeform, founded in 2012, calls itself a “conversational data collection platform” and is also a form of chatbot, in this case optimized for data collection by asking one question at a time. This lets marketers replace those dreary multi-question forms that are especially problematic on mobile. They raised a $35 million Series B a couple of weeks ago.
Neilsen has announced plans to purchase multi-touch acquisition vendor Visual IQ. The deal helps Nielsen measure marketing results based on individual-level data.
Australia-based PI.Exchange is a new company but they’re selling an old idea: consumers should control access to their own data and charge for its use. It hasn’t worked yet but maybe its time has come, especially outside the U.S. where new privacy regulations may make current data gathering practices less effective. Their product is a mobile app that’s just entering global beta on iOS.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.