Privacy is just one front in the Big Tech wars. The U.S. government opened another yesterday with a report charging that Apple and Google use their app stores to stifle competition. No, it wasn’t written by Jamie from our Department of the Obvious.
You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates. Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors. Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.
The Turing Test for artificial intelligence relied on humans to judge whether they were talking to a computer. The shoe is now on the other foot, or would be if computers had feet: OpenAI has released a tool that uses AI to judge whether an article was written by a human. Paging Philip K. Dick.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.