Why compile B2B data when you can just grab it from LinkedIn? That was the logic behind hiQ Labs’ business, which does analytics based on the public portion of LinkedIn profiles. LinkedIn sued to stop them, citing anti-hacking laws, but, a U.S. District Court ruled in hiQ’s favor. The basic logic was that anything not protected by a password is fair game. Expect an appeal.
Attribution is a critical investment priority for nearly one-quarter of companies (23.9%) that responded to a survey by the Data & Marketing Association. Nearly two-thirds (62.5%) said it had become more important in the past year. The report also shows a continued shift in funds from offline to online marketing channels…no surprise there.
Of course, all discussions of customer data come back to Facebook, Amazon, Google, and the handful of other mega-aggregators.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.