U.S. Engagement in Uruguay: Growth of Streaming and eCommerce During the Pandemic
Uruguay’s strong initial response to the pandemic kept infection rates low and its audiovisual sector was the first in the region to return to work in 2020. This made it a go-to location for international film and TV projects interrupted by the global crisis. Netflix was the first to arrive in Uruguay in 2011, followed by Amazon Prime in 2016 and Apple TV+ in 2017. In large part, the rapid growth of the audiovisual sector and eCommerce in Uruguay during Covid19 reflects a years-long public policy committed to the growth of Uruguayan hi-skilled exports to the U.S.