Researchers at the U.K.’s University of Bristol claim that some of the biggest U.S. gambling sites published over 1,000 posts in one week that did not include information on problem gambling support or a helpline number. This is in breach of the industry’s own self-imposed marketing regulations. Among those named were BetMGM, DraftKings, ESPN Bet and FanDuel.
Interactive playable ads, where, for example, a user can test drive a gaming offering, are growing in popularity. Adoption more than doubled between H1 2023 and H1 2024; while video ads still lead the field, the trajectory of playable ads is notable. Ad campaign duration in mobile gaming apps also grew with sports ads ranking top at an average 47 days.
A Brazilian Supreme Court justice blocked Elon Musk’s X in Brazil beginning Saturday after Musk (cleverly? childishly?) attempted to evade legal action by refusing to name a local legal representative. The justice opened an investigation into X earlier this year over “fake news.” Brazil is X’s fourth-largest market with some 40 million monthly users.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.