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Uberall Adds Local Search Results to Amazon Alexa

Back in the day, retailers relied primarily on the Yellow Pages to help local customers find them.  Uberall specializes in the modern equivalent, ensuring firms are listed accurately in online directories, review sites, social media and search engines.  In fact, they’re so up to date that they just partnered with Amazon Alexa to connect their clients’ data to voice search requests.

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Hivery Gathers $30 Million to Optimize Local Retail Assortments

July 15, 2022

People working at Hivery, a retail assortment optimization vendor, apparently call themselves Hiverians, although there’s no sign they dress up as bees.  The company claims 20 of the top 25 global consumer package goods brands use its advanced algorithms to tailor retail assortments to local conditions.  They just raised a $30 million Series B, no doubt prompting a waggle dance or two.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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