Next, we have content experience platform Uberflip launching a marketplace to connect data sources, personalization engines, tracking tools, and more. You could read this as Uberflip trying to put itself at the center of its clients’ marketing stack, but it’s probably more aimed at simplifying connections with systems that supplement Uberflip’s own capabilities.
The latest phase in pandemic marketing is announcing how you help companies reopen. Cloud-based workforce management vendor Workday is on top of the trend with a new integration with Salesforce’s Work.com office safety suite. Workday also announced integration with Microsoft Teams and availability on the Microsoft Azure cloud.
Trust Stamp preserves privacy with a biometric-based identity token that’s unique for each individual but doesn’t reveal any personal information. This lets companies identify shared customers and authenticate individual identities without exposing personal data. They launched a Seedvest campaign last week which has so far raised $2.7 million of a $5.6 million goal, plus another $2.6 million from private investors.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.