The integrated cloud communications market is relevant here because it increasingly overlaps with marketing systems. So you should probably care at least a little that cloud-based communications platform 8×8 has agreed to pay $250 million for Fuze, which offers roughly similar products.

Regulators are still mostly ignoring bias in Artificial Intelligence, although we hear scattered rumblings. This report from RELX raises the alarm: 65% of executives say their current AI systems are biased. For added background, check out this 71-page introduction to the topic from the IAB.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.