The United Kingdom’s Competition and Marketing Authority (CMA) has been pondering generative AI since back in May. They just released their findings in the form of a 129 page report that covers the topic from a definition of foundational models through how they work through their impact on consumers. They finish with seven proposed principles to guide model development and a promise for further discussions.
Personalization engine Movable Ink has dipped its toe into CDP waters with Universal Data Activation, an option that assembles data from all sources and makes it available for personalization. No mention of identity matching or sharing the profiles with other systems, so it’s probably not a proper CDP. But they are scratching the same itch.
Most surveys about generative AI report that managers are enamored of the concept and some describe how it’s being used. I rarely share them because you already know the answers. But this Harvard Business Review paper actually measured how much gen AI improved the output of professional knowledge workers. Quite a bit, it turns out.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.