Zoominfo, the platform that helps B2B sales teams find and engage with customers, is adding an AI copilot to its offering. The copilot will apply generative AI to the platforms extensive go-to-market and CRM data to surface recommendations on who to contact, when to contact them and what to say. It also has an AI Email Assistant to generate effective customer communications.

Almost half of consumers will share data with brands on their own terms, according to a survey of 1,500 U.S. consumers by consumer research platform Attest. No fewer than 84% shared concerns about data privacy, while many were ready to opt out of mailing lists and decline non-essential cookies. Attest sees big opportunities here for zero-party data, information that consumers actively and willingly share.

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.