UM Media Agency Offers Tool to Optimize Retail Media Network Spend

The wild success of retail media networks has spawned a need for tools to manage them effectively.  IPG Mediabrands’ media agency network UM has introduced jauntily-named Shoptimizer, a budgeting and optimization tool for the purpose.  The key feature is a dashboard comparing performance of different retail networks and offering AI-powered budget allocation recommendations.

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California Removes Most Limits on Robotaxis in San Francisco

August 11, 2023

In a clear win for the AI industry, the California Public Utilities Commission granted Waymo and Cruise permission to charge for self-driving taxis in San Francisco with virtually no restrictions.  Previous conditions had largely required paid rides to have a safety driver present, although empty and unpaid driverless vehicles have become common in the city.  Local residents are not universally pleased.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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