Unacast Study: Half of World Airports Will Track Visitors with Proximity Sensors

In case you’re wondering why we need all those fancy analytics and database technologies, here’s one reason: to use the new streams of customer data gathered by beacons and other sensors. Unacast, which connects data from 2 million proximity sensors to online marketing platforms, reports in its Proxbook study that nearly half the world’s airports (48%) will implement commercial sensor deployments over the next three years. Nearly all of them (90%) plan a major program or a trial project related to mobile apps. Unacast’s business is enabling retailers and brands to retarget customers online based on accurate behavior in the physical space.