Salesforce has spawned thousands of applications that work on its platform. The folks are Unaris argue that many are undercapitalized and poorly managed. They just raised $35 million to buy and strengthen a select few.
This Consensys study of global consumers mostly offers good news about crypto and Web3. But it also reports interesting attitudes towards personal data: 50% say they add value to the internet, 67% say they should own things they make on the internet, and 70% think they should share in the profit a company earns from their data. Results are broken out for 15 countries.
Bored with retail media and connected TV? You can shift your trend-hunting antennae to in-game advertising, which is gaining increasing attention as media channel. Anzu, which offers programmatic in-game ad placements to game developers, just added $48 million Series B to hurry things along.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.