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Uncover, a Brazilian martech company, sets a record for investment in a US$1.5M seed funding round

Uncover aims to utilize this new funding to expand its teams in product development, sales, and growth further to establish itself in the thriving Brazilian market for Software as a Service (SaaS) focused on Marketing Mix Modeling.

Uncover is a B2B SaaS used by advertisers nationwide to enhance the efficiency and accuracy of the results generated by their media investments. The startup has revolutionized how return on investment (ROI) is measured by automating marketing data integration.

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Cubo raises US$3.5M round and arrives in Guatemala

November 30, 2023

The Salvadoran fintech Cubo secured US$3.5 million from IDB Lab to expand to Guatemala and develop digital payment solutions for micro, small, and medium-sized enterprises in Central America. Cubo’s payment platform is versatile and can handle card transactions through different methods, such as point-of-sale systems, payment links, and QR codes. Cubo connects with over 10,000 businesses in Central America, where 40% are led by women, aligning with Cubo’s goal of achieving regional financial and technological inclusion.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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