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Uncover, a Brazilian martech company, sets a record for investment in a US$1.5M seed funding round

Uncover aims to utilize this new funding to expand its teams in product development, sales, and growth further to establish itself in the thriving Brazilian market for Software as a Service (SaaS) focused on Marketing Mix Modeling.

Uncover is a B2B SaaS used by advertisers nationwide to enhance the efficiency and accuracy of the results generated by their media investments. The startup has revolutionized how return on investment (ROI) is measured by automating marketing data integration.

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Cubo raises US$3.5M round and arrives in Guatemala

November 30, 2023

The Salvadoran fintech Cubo secured US$3.5 million from IDB Lab to expand to Guatemala and develop digital payment solutions for micro, small, and medium-sized enterprises in Central America. Cubo’s payment platform is versatile and can handle card transactions through different methods, such as point-of-sale systems, payment links, and QR codes. Cubo connects with over 10,000 businesses in Central America, where 40% are led by women, aligning with Cubo’s goal of achieving regional financial and technological inclusion.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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