Unified Natural Foods Inc’s new Media Network (UMN) will serve independent grocery retailers, including 30,000-plus retail locations and more than 10,000 brand partners. It will be powered by retail media platform Swiftly. Suppliers will be able to market directly to shoppers via the retailers in the network.
Design platform Canva has launched Canva Enterprise, a new subscription offering for large organizations (and a fairly explicit challenge to Adobe). Among the new tools are an “infinite whiteboard” for collaboration and Brand Kit, a central repository for brand assets with customizable brand controls and approvals. The AI-powered Magic Studio is included.
Despite using 4+ audience management systems on average, 85% of media companies don’t feel they have the technology they need to reach their goals, according to this study from audience marketing platform Omeda. Top challenges are converting unknown visitors (60%) and disconnected workflows (52%). To close the gaps, 25% plan a CDP investment, which is more than personalization (22%), campaign management (18%) or data governance (7%) but less than marketing automation (45%), data visualization/performance/reporting (33%), database/data warehouse (33%) and AI and machine learning (29%).
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.