Unilever Supports Hygiene Services for the Homeless

Finally – wait, we’re out of CDP news. So let’s finish with news that consumer products giant Unilever is funding free showers and other hygiene services for homeless people across the USA. It’s both on-brand (they make soap) and bold (no brand wants to be preferred by street people everywhere). Good for them for knowing what’s important.

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Third Party Data Industry Grew 17.5% in 2018: IAB and Winterberry Group

December 6, 2018

Privacy, fraud, and other concerns may loom but the third party data industry had a great 2018, growing by 17.5% over the previous year, according to a Winterberry Group study for the Interactive Advertising Bureau (IAB). Total spending on data and solutions was nearly $19.2 billion. Data management solutions, which includes Customer Data Platforms, grew by 25% to just under $5.0 billion. Download for details.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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