United Airlines will leverage its substantial stock of customer travel data to connect audiences to personalized advertising and offers from brands. Kinective Media by United Airlines will be the first retail media network in the airline space and will give access to United’s mobile app and in-flight entertainment screens as well as other channels. Messages will be targeted to audience segments, not individuals.
The recently launched Google TV Network will offer advertisers access to some 125 CTV channels across Google TV. The Network offers familiar CTV ad formats, including non-skippable and 6-second bumpers ads and expects to offer more formats in the future. An estimated 60% of U.S. households now consume content from free, ad-supported streaming channels.
Through a partnership with ecommerce vendor Rokt, grocery giant Albertsons will accept ads for products not sold by Albertsons itself. It’s a new but probably inevitable extension of the retail media network concept. Albertsons will also be able to serve its own brand messages on Rokt’s ecommerce network.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.