More obviousness: PagerDuty reports that unplanned work leads to stressed IT workers. Obvious but still worth remembering the next time offers you a free chatbot or conferencing system to deal with working from home.
Look, we’re as concerned about coronavirus as anyone. But apart from our sock puppet videocast, we think our best contribution is to keep things as normal as possible. So we’ll cover normal news today, starting with extension to mobile of Movable Ink’s personalized message rendering platform. Content dynamically adjusts to location, individual data, and other variables.
Finally we have ViralGains, which creates interactive video ads that lead users through journeys tailored to their responses. Their latest creation, VoiceAlike, cuts those pesky humans out of the process by using AI to predict their responses when they don’t actually answer. It’s not as crazy as it sounds (predictions are based on actual behavior of similar users) and lets ViralGains select the most appropriate next steps for each person.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.