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Unstructured Data Is Key to CX Success: Forrester Study

Unstructured data looms as a bigger problem in this Forrester research for customer comment collector Reputation.  They found that 70% of digital marketing and CX decision-makers believe unstructured data is important in meeting CX goals, but 42% struggle to make sense of customer feedback.  Fun fact: respondents collect feedback from an average of six touchpoints and store it in 5.5 tools.

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Half of Companies Looking for New Data Platform: MIT Technology Review Survey

May 10, 2021

What’s the biggest data-related headache?  This Databricks-sponsored MIT Technology Review survey of chief data officers found that half are looking for a new data management platform, with greater scalability and processing speed as their top goals.  Access and quality were lower priorities: in fact, 66% said their analysts can already access all the data they need.  Adding new types such as real-time streams and unstructured data was their smallest concern.

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Half of Digital Transformation Efforts Have Hurt Company Profits: Digital.ai Report

May 10, 2021

Or maybe the biggest problem really is data sharing after all.  Planning system vendor Digital.ai als found that 99% of companies agree it’s important to share business planning data but 34% do it poorly.  They win the prize for conflicting answers: 95% of respondents said digital transformation is going well but 91% said they need to get more from their DT initiatives and 54% said DT problems have hurt their company’s bottom line.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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