Unstructured Data Is Key to CX Success: Forrester Study
Unstructured data looms as a bigger problem in this Forrester research for customer comment collector Reputation. They found that 70% of digital marketing and CX decision-makers believe unstructured data is important in meeting CX goals, but 42% struggle to make sense of customer feedback. Fun fact: respondents collect feedback from an average of six touchpoints and store it in 5.5 tools.