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Unsuccessful Marketers Struggle with Tech Stacks and Data: Activate

Demand gen marketers are less than thrilled with their martech stacks: this Activate survey finds just 10% consider their stacks extremely effective, and 18% consider them somewhat or extremely ineffective.  The ineffective rate soars to 38% among marketers who did not meet 2023 demand gen goals.  Marketers who exceeded their 20023 goals also had better data: they were much more likely to provide sales teams with engagement history, lead scores, and behavioral data.