Google Ads has announced an update to Demand Gen that will automatically turn existing image and text ads into video ads; advertisers have until October 31 to opt out. Additionally, Google Ads is rolling out a Text Guidelines feature to help its AI learn a brand’s tone and stay within compliance requirements. Speaking of AI, developers can now add live data from Google Maps to Gemini AI apps.
Adobe is launching Adobe AI Foundry, a model customization service based on the Firefly model. It will ingest a company’s intellectual property – not just images – to understand brand tone and retrain AI models to specifically serve that company. Foundry lets Adobe join the agent-building party with Salesforce, Dun & Bradstreet, OpenAI, Microsoft, and many others.
AdsGency has raised $12 million in seed funding for its “agentic ad agency.” It automates creative strategy, performance tracking, and everything in between. They combine data from multiple sources to build limited profiles, but do not meet all requirements for a CDP.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.