News

UPshow Raises $6 Million for In-Store TV

We have a cluster of in-store marketing items today. UPshow lets places like bars, health clubs and restaurants push ads and interactive content to TVs and customer smartphones. They’ve just raised a $6 million Series A.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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