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Upsolver Launches Free Edition for No-Code Cloud Data Access

Trust plays a role in no-code systems but the reason I’m writing about Upsolver is that it assembles data from multiple sources and makes it available for analysis.  It’s not exactly a CDP but does show how cloud technologies are serving some CDP-like functions.  Upsolver just raised a $25 million Series B and released a free “community” edition so you can try it for yourself.

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LiveRamp Adds Google Cloud Integration for Identity Services

April 8, 2021

Customer identity data company LiveRamp announced an API integration on the Google Cloud Marketplace.  This means Google Cloud users will be able to access LiveRamp’s identity services and data  without custom development.  LiveRamp says the move enhances consumer privacy since companies don’t have to send their data to partners for processing.  Our privacy advocate friends are unconvinced.

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ID.me and Socure Each Raise $100 Million for Digital Identity

April 7, 2021

Digital identity is about trusting that someone is who they say they are – or, rather, finding ways to check their claim. It’s becoming more important to marketers as they rely more on first-party data. So you might care that identity network ID.me, which gives consumers control over their own credentials, recently raised a $100 million Series C. A bit before that, identity verifier Socure had its own $100 million round.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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