Trust plays a role in no-code systems but the reason I’m writing about Upsolver is that it assembles data from multiple sources and makes it available for analysis. It’s not exactly a CDP but does show how cloud technologies are serving some CDP-like functions. Upsolver just raised a $25 million Series B and released a free “community” edition so you can try it for yourself.
Customer identity data company LiveRamp announced an API integration on the Google Cloud Marketplace. This means Google Cloud users will be able to access LiveRamp’s identity services and data without custom development. LiveRamp says the move enhances consumer privacy since companies don’t have to send their data to partners for processing. Our privacy advocate friends are unconvinced.
Digital identity is about trusting that someone is who they say they are – or, rather, finding ways to check their claim. It’s becoming more important to marketers as they rely more on first-party data. So you might care that identity network ID.me, which gives consumers control over their own credentials, recently raised a $100 million Series C. A bit before that, identity verifier Socure had its own $100 million round.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.