Amazon already has a far higher trust rating than almost anyone, so placing its Shop With Prime button on small retailers’ websites can only increase their sales. They just selected ecommerce tech vendor UpstarWorks to help expand the program. Is it rude to mention the deal also helps Amazon collect new customer data?
Is there anything so sweet as helping yourself while helping others? Google just announced it will ban search ads that lead to annoyingly aggressive web sites, as defined by the industry-wide Coalition for Better Ads. The upside for Google is better customer experience should lead to higher ad rates.
Who doesn’t love the consumer control provided by Apple’s App Tracking Transparency (ATT) program? Mobile app advertisers and ad sellers who lose access to consumer data, that’s who. This Appsumer report finds Apple itself is the biggest winner, growing its share of mobile app advertising from 10% in the second quarter of 2021 to 15% one year later, while Facebook’s share fell from 32% to 28%.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.