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Urban Airship Raises $25 Million Series F

Mobile marketing vendor Urban Airship has raised a $25 million Series F, bringing its total financing to $100.9 million. Urban Airship orchestrates and personalizes messages across mobile apps, email, Web push, and SMS and connects with other channels via an open API.

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AT&T Buys AppNexus to Leverage First-Party Consumer Relationships

June 25, 2018

Fresh on the heels of its Time Warner acquisition, AT&T has announced plans to buy digital ad marketplace AppNexus. It will provide core technology for the TV advertising and analytics unit AT&T set up last August. AT&T has more than 170 million direct consumer relationships across its wireless, video, and broadband businesses. These could position it as an alternative to Facebook, Google, and others who control their own mass audiences.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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