Mobile marketing vendor Urban Airship has raised a $25 million Series F, bringing its total financing to $100.9 million. Urban Airship orchestrates and personalizes messages across mobile apps, email, Web push, and SMS and connects with other channels via an open API.
Fresh on the heels of its Time Warner acquisition, AT&T has announced plans to buy digital ad marketplace AppNexus. It will provide core technology for the TV advertising and analytics unit AT&T set up last August. AT&T has more than 170 million direct consumer relationships across its wireless, video, and broadband businesses. These could position it as an alternative to Facebook, Google, and others who control their own mass audiences.
A CDP is in place at nearly half (45%) of marketers surveyed by Forbes Insights for CDP vendor Treasure Data. One third (35%) of those with a CDP have seen some benefits already and 93% expect benefits within two years. The fraction seeing significant benefits is expected to grow from 1% now to 40% over that period. Download for lots of other good data about data sources, obstacles, and applications.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.