Did you think you wouldn’t be personally harmed by the Trump administration? If you or your clients have anything to do with marketing, think again. Media strategy platform Guideline reports that U.S. advance ad sales for April/May showed the weakest growth since the last “ad recession.”
While most U.S. courts have blocked age verification laws aimed at limiting minors’ access to social media, the U.S. Fifth Circuit vacated a lower court’s injunction on the Mississippi version, citing the lower court’s failure to provide a detailed factual analysis as required by a recent Supreme Court ruling. Apparently the Fifth Circuit believes there’s no urgency to protecting First Amendment rights.
Here’s an additional bullet to dodge if you’re a content creator: Xfunnel reports that blogs and PR messages are the least-linked content types in AI search results, at 3-6% and around 2% respectively. Product content is by the leader at 46% to 70%. So even if AI doesn’t replace you, it will reduce demand for your output.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.