No one needs reminding that cybersecurity is a problem , although consumers are still distressingly lax in protecting themselves. The U.S. government is trying to help by publishing security ratings for IoT devices, which offer especially juicy targets. Private companies are also making progress with replacing passwords for corporate systems and Paypal just enabled passwordless access using Apple facial and touch recognition.
Amazon is upping its adtech game with enhancements to its Amazon Marketing Cloud (AMC) clean room, audience management, and results measurement. They’ve also set up an AMC integration with Treasure Data for audience definition and analytics — the first for a CDP — and another with data clean room vendor Habu.
Unauthorized data sharing is a challenge, but so is sharing data on purpose. Unito eases data sharing between Software-as-a-Service systems with two-way synchronization technology. They claim more than 50,000 users and just raised a $20 million Series B, bringing total funding to $33 million
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.