News

US Per Capita Ad Spend is Seven Times Global Average: Dentsu

The United States may not lead the world in health (we’re 34th), happiness (23rd), or per capital GDP (eighth), but when it comes to advertising, we’re still Number One.   In fact, Dentsu estimates that U.S. ad spend will reach $940 per person in 2024, far ahead of second place United Kingdom (a mere $643) and almost seven times the global average of $139.  How great is that?