With only eight days left until President Trump’s executive order reprieve of TikTok expires, Pew Research reports that only 34% of U.S. adults now support a ban, down from 50% two years ago. The number that believe TikTok poses a security threat has dipped ten points over the same period. Support for the ban has also declined in both parties.
Utiq offers addressable audiences based on identifiers collected (with user consent) by four European telcos. It just announced the successful integration of its technology with Adobe Real-Time CDP. In one test campaign, Utiq’s first-party identifier combined with Authentic Audiences in the Adobe CDP to yield a 290% uplift in impressions in non-Chrome browsers and a 61% better re-identification rate than targeting with cookies.
Instacart has launched a suite of AI-powered tools to enhance campaign performance. These include Universal Campaigns which allows advertisers to create one campaign with a unified budget that automatically optimizes across various ad formats. Other tools are AI-powered landing pages, recommendations for campaigns and suggestions for product library enhancements.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.