In any case, managing user-generated content is certainly a good business. Yotpo, which does just that, has raised a $51 million Series D, bringing total funding to $101 million. Yotpo helps companies solicit photos and reviews and then deploy them across Web and social channels.
Advertisers worried about losing access to customer data because of Facebook, Google, Amazon and other walled gardens have a new friend: ad tech company Sonobi, which just opened a public beta of an addressable marketplace reaching up to 225 million individuals across premium online publications. The marketplace uses a “People Based Identifier” that can track individuals across multiple environments, offering scale and precision to match the walled gardens. The marketplace is integrated with major programmatic buying platforms.
The CDP Institute is having a birthday (read the blog post) and, true to form, the present we most want is data: specifically, answers to a survey asking what you, Dear Members, would like to see us do next. There are just six questions; please take a minute or two to fill it out. Thanks!
Publicis Groupe has acquired Capitiv8, the influencer platform that boasts 15 million creators, including 95% of all influencers with over 5,000 followers. This follows last year’s acquisition of Influential, itself a huge influencer network which works alongside Publicis-owned connected identity platform Epsilon. Adding Captiv8 gives Publicis the biggest influencer network in the world.