Ushur offers an AI-based, no-code platform to build self-service customer experience workflows. Lots of buzzwords there, although they did miss blockchain and privacy-safe. They still tick enough boxes to have raised a $25 million Series B, bringing their total to $36 million.
Adobe is buying work management platform Workfront for $1.5 billion. The deal will add workflow orchestration to Adobe’s quiver of marketing tools. Look for similar acquisitions by Adobe competitors.
Meanwhile, Gartner has analyzed the tech stacks of 500+ brands and found the most successful marketers prefer best-of-breed product collections over suites and pay careful attention to analytics. They report the average martech stack has 55 products and that leaders are likely to combine CDP with mobile marketing and multi-channel marketing platforms.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.