Not every tech vendor is cutting back. Customer experience automation platform, which tripled its headcount in the past twelve months, will fuel continued expansion with a $50 million Series C. Ushur lets users create visual workflows for conversational interactions such as claims processing and appointment setting.
Twilio announced a 17% layoff yesterday, just five months after an 11% reduction. The company is reorganizing into two divisions, once focused on communications products and the other on data and applications, including the Segment CDP. Staff cuts will fall more heavily on the communications group.
In the same way that beer is no longer just for breakfast, personalization is no longer just for marketing. This Forrester study for Adobe drives home the point by showing that people expect personalization at every step from product discovery through service and support. B2B buyers had even higher expectations than consumers.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.