Few things about online marketing are more frustrating than attracting someone to your Web site and watching them leave without identifying themselves. Marketing data company V12 has launched Signals WebID, which it says can identify up to half of visitors and then reach them through email, direct mail, and social campaigns. The magic comes from their consumer data sets.
One-third (31%) of $1 billion+ retailers have a CDP in place, according to this survey from Arm Treasure Data, WBR Insights and eTail. Another 46% plan to add one. The installed figure seems high but it apparently includes a large number of in-house systems: 51% of respondents had or wanted a custom CDP while just 31% wanted an off-the-shelf product. The remaining 18% hadn’t decided. More here on centralization, data quality, and data sources.
And for a bit of instant nostalgia: remember when we traveled to industry events and saw live people up close? Event tech vendor Bizzabo just published a survey about such craziness, finding that 85% of respondents considered events critical to success and nearly two-thirds planned to increase event budgets this year. One big trend was increased integration between event systems and CRM and marketing automation platforms.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.