V12 Launches Home Product Shopper Database

Consumer marketing agency V12 has launched the Home Retail Intender Database, which combines data from “hundreds of sources of offline and online data” to identify consumers in-market for specific home retail products. Inputs include online browsing, physical retail visits, and events such as new moves and new children. V12 calls itself a Customer Data Platform although it’s probably more accurate to say that CDP functions are part of their service.