Data compiler V12 is also targeting consumers based on recent shopping behaviors. Their new product is Vistas, which assigns people to one of five shopping types based on recent activities. People are also assigned to consumer groups using conventional demographics.
Records of 1.6M exposed, including Social Security numbers and banking data.
Recommendation engines are only as good as their data, and many companies don’t have enough data of their own to be useful. PreciseTarget is filling the gap with product affinity profiles on 200 million U.S. shoppers based on more than five billion retail transactions from 1,000 merchants. Marketers can add preference scores to existing customers and send targeted prospect lists to media partners.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.