Marketing and customer data intelligence platform Validity has acquired email testing and optimization provider Litmus. Validity’s platform currently offers CRM data management as well as email address verification and deliverability services. The addition of Litmus will support end-to-end email marketing campaigns.
The CDP Institute is offering an enhanced version of its Use Case Generator which now includes a business value calculator. The fully automated system collects information about the use case. It then automatically provides a summary in a standardized use case format.
“Insufficient groveling” may not yet be a crime, but it does help to explain why proceedings commenced yesterday in the FTC’s lawsuit alleging Meta built an illegal monopoly through the Instagram and WhatsApp acquisitions. The trial has been a long time coming: the acquisitions each happened more than a decade ago and the case was filed in 2020. Mark Zuckerberg has begun testifying.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.