Data quality vendor Validity has purchased BriteVerify, which verifies email addresses in real time. Over 500 million per month, in fact. It’s Validity’s second acquisition this year, following their purchase of CRMfusion in April.
Salesforce Marketing Cloud is having its Connections conference this week, which has generated some news. First up, integration of Marketing Cloud with Google Analytics 360 to make journey analytics from each system visible in the other. According to this TechCrunch piece, Salesforce makes clear they are not sharing individual-level data. Ability to push audiences from Google Analytics 360 to Salesforce (and apparently other systems) is due for beta release later this year.
Small business customer communication system Podium announced a $60 million in Series B, bringing its total to $92.6 million. Podium supports online messaging, chat, surveys, and review management. The company has nearly 20,000 businesses as customers.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.