Data quality vendor Validity has purchased BriteVerify, which verifies email addresses in real time. Over 500 million per month, in fact. It’s Validity’s second acquisition this year, following their purchase of CRMfusion in April.
Salesforce Marketing Cloud is having its Connections conference this week, which has generated some news. First up, integration of Marketing Cloud with Google Analytics 360 to make journey analytics from each system visible in the other. According to this TechCrunch piece, Salesforce makes clear they are not sharing individual-level data. Ability to push audiences from Google Analytics 360 to Salesforce (and apparently other systems) is due for beta release later this year.
Small business customer communication system Podium announced a $60 million in Series B, bringing its total to $92.6 million. Podium supports online messaging, chat, surveys, and review management. The company has nearly 20,000 businesses as customers.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.