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Validity Buys Return Path to Expand Customer Engagement Offerings

One of these things is not like the other: data quality vendor Validity is buying email deliverability specialist Return Path. Validity, backed by private equity investors Silversmith Capital Partners, bought email verification platform BriteVerify last June, which makes the Return Path acquisition seem a bit more logical. The company describes its goal as providing comprehensive technology solutions to target, contact, and engage customers at scale.

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Companies Reacting More Quickly to Data Breaches: Trustwave Report

May 3, 2019

Sometimes the good guys fight back and win. Trustwave’s 2019 Global Security Report found that median time to detect and contain a data breach dropped from 93 days in 2017 to 41 days in 2018. Incidents related to Point of Sales systems went down sharply as merchants made wider use of chip cards. But there’s plenty of work remaining: Trustwave found at least one vulnerability in every application it examined; the media was 15 vulnerabilities of which 9% were high risk or critical.

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Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

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