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Validity Buys Return Path to Expand Customer Engagement Offerings

One of these things is not like the other: data quality vendor Validity is buying email deliverability specialist Return Path. Validity, backed by private equity investors Silversmith Capital Partners, bought email verification platform BriteVerify last June, which makes the Return Path acquisition seem a bit more logical. The company describes its goal as providing comprehensive technology solutions to target, contact, and engage customers at scale.

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Companies Reacting More Quickly to Data Breaches: Trustwave Report

May 3, 2019

Sometimes the good guys fight back and win. Trustwave’s 2019 Global Security Report found that median time to detect and contain a data breach dropped from 93 days in 2017 to 41 days in 2018. Incidents related to Point of Sales systems went down sharply as merchants made wider use of chip cards. But there’s plenty of work remaining: Trustwave found at least one vulnerability in every application it examined; the media was 15 vulnerabilities of which 9% were high risk or critical.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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