We have a trio of identity-related items for you today, Dear Reader. First, data quality vendor Validity has launched Trust Assessments, which gives clients a score for their customer data quality, comparative industry benchmarks, and recommendations for improvements. Very helpful.
Here’s a leftover from yesterday’s identity news: Okta, which offers enterprise identity solutions, has launched a $50 million investment fund to nurture identity and privacy innovations. Investments include Trusted Key, a blockchain-based digital identity company. Separately, Okta announced a modular Identity Engine that lets users construct custom identity experiences. Don’t get too excited: the identity engine won’t be ready until the second half of 2019.
CDP Lytics is also highlighting its ability to use the data it assembles, in its case by launching a feature to identify audience segments with high or low conversion probabilities. The company, which raised a $35 million Series C in February, promises more insight features later this year. It hasn’t (yet) renamed itself as a Customer Data Insight Platform.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.