Validity is helping frustrated sales teams with GridBuddy Connect, a friendly-sounding tool that shows data from multiple sources on a single screen. It seems the data is presented side-by-side rather than being truly integrated, but that’s better than nothing. The system “understands” its data sources so users can create their own view without writing any code.
Today’s news is all about easing frustrations. We’ll start with OpenPath from ad buying platform The Trade Desk, which lets advertisers avoid the usual programmatic bucket brigade and buy direct from premium publishers. It’s a sign of how frustrated everyone is with the current adtech briar patch.
Analytics platform DataSelf has launched a new version of its data loading system, designed to remove the frustrations of constantly changing data sources. They’re a bit vague on what’s different but say it took four years to build, so let’s assume it’s a major improvement.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.