As many as 77% of brands in verticals ranging from CPG and retail to B2B manufacturing are urgently considering switching ecommerce platforms within the next year, said a new State of Ecommerce report from commercetools. Among recent migrators, 90% reported improved sales and revenue. The number one trigger for migration is creating a better user experience.
After three weeks of defiance, during which some 20 million users were unable to access the platform, Elon Musk’s X will comply with a Brazilian judge’s orders to suppress certain malicious accounts. X also named an official representative in Brazil, a condition of operating in the country. Following the filing of official paperwork, X might be re-activated in Brazil by the time you read this.
Data activation and engagement platform MessageGears is adding tools to ingest data and build profiles in cloud data warehouses. It’s a major expansion for MessageGears, which previously offered only tools to activate existing warehouse data. The change makes MessageGears more comparable to other “warehouse-native” CDPs, which also offer a combination of profile building and data activation.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.