I haven’t pestered you recently about GDPR (those new European data privacy rules, now less than a year away). But this Spiceworks report shows just five percent of U.S. companies have even begun to prepare, so another nudge is in order. Consider yourself nudged. Remember that GDPR affects any company holding data on European Union citizens, even if the company is the U.S.
The European Union fined Google $2.7 billion for anti-trust violations by favoring its own shopping services in search results.
Using AI to generate insights and recommendations is a hot trend right now. One example: Engagement Labs has added predictive analytics to measure the impact on sales of different social influence metrics and a simulator to show the sales results of possible changes. Second example: Unmetric has launched an artificial-intelligence-powered system that monitors competitive behavior on social media and identifies what worked best.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.