Velocidi Acquires ShiftForward to Become a ‘Private CDP’

Velocidi imports customer data from online advertising, in-house, and third party sources; builds a unified database; and delivers segments to Web site, email, advertising, and other delivery systems. It’s probably more DMP than CDP although you’d need a close look at the technical details to decide. In any case, they just bought Portugal-based ShiftForward, which does similar work in a private cloud. They’re now calling themselves a “private CDP” to highlight the change.