Three threesomes in a row sounds exhausting, but we’ll give it go.  First we have three items about industry regulation.  The European Parliament has passed its AI Act, which still has several hurdles to clear before it becomes law.  Meanwhile, the industry-backed Partnership for AI announced that Microsoft and Meta have joined its program to set standards to protect media integrity from AI and the Digital Advertising Alliance, an ad industry group, has issued privacy best practices for Internet of Things devices.

Finally, attention-based ad buying.  Yahoo is using Adelaide’s attention predictions to sell high-attention prebid segments. Outbrain is also using Adelaide data to power its Onyx platform for brand building campaigns.    Ad exposure expert Double Verify is partnering with TVision, which uses an in-home sensor to watch (consenting) people watch TV, to add attention to its campaign analytics.  TVision also has deals with Cadent, Lumen, and the ever-present Adelaide.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.