Vendors Expand Carbon-Neutral Ad Buying Options

Next, three items about carbon-neutral advertising.  Purpose-led ad platform Good-Loop has launched a tool that lets advertisers screen out impressions about a CO2 per impression threshold.   Ad exchange Sharethrough is removing high-carbon “made for advertising” sites   by default and offering low-emission private marketplaces. And Scope3 has signed up Microsoft Advertising, Amobee, MediaMath, Basis, and Undertone to offer inventory segments that exclude high-emissions inventory.

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EU Steps Closer to AI Regulation

June 16, 2023

Three threesomes in a row sounds exhausting, but we’ll give it go.  First we have three items about industry regulation.  The European Parliament has passed its AI Act, which still has several hurdles to clear before it becomes law.  Meanwhile, the industry-backed Partnership for AI announced that Microsoft and Meta have joined its program to set standards to protect media integrity from AI and the Digital Advertising Alliance, an ad industry group, has issued privacy best practices for Internet of Things devices.

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Attention-Based Ad Buying Gains Ground

June 16, 2023

Finally, attention-based ad buying.  Yahoo is using Adelaide’s attention predictions to sell high-attention prebid segments. Outbrain is also using Adelaide data to power its Onyx platform for brand building campaigns.    Ad exposure expert Double Verify is partnering with TVision, which uses an in-home sensor to watch (consenting) people watch TV, to add attention to its campaign analytics.  TVision also has deals with Cadent, Lumen, and the ever-present Adelaide.

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