News

Vericast and TVSquared Add Tracking Capabilities

Here are two more bits of identity-related news. Verticast’s Valassis has launched Household Connect, which groups devices into households based on their behaviors and ties them to a physical address. And TVSquared has integrated Foursquare location data to tie TV ads to store visits and foot traffic. Household Connect will enable better ad targeting while the TVSquared enhancement will improve campaign measurement.

More News

Previous Article

Klaviyo Raises $320 Million for Ecommerce Marketing

May 19, 2021

Klaviyo rather slyly describes itself as a “customer data and marketing automation platform”, which may or not mean they claim to be a CDP.  They do build unified profiles with data from ecommerce systems and web sites but it’s not clear they support all the inputs required by a CDP or make the resulting profiles easily available.  What is clear is they’ve just raised a $320 million Series D at a $9.15 billion-with-a-b valuation, and have doubled their customer count to over 70,000 in the past year.

CDPI Newsletter
Featured Article

Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

CDPI Newsletter