Verint is a specialist in generating insights related to customer interactions. They’ve just released an “engagement data management” system, which they describe as “the industry’s first offering specifically designed to enhance the management and value of engagement data in its many forms”. It’s like a CDP, but less.
One of the problems faced by AI systems is it’s often hard to know how they’re reaching conclusions – meaning that bias and errors are hidden from users. Arthur is designed to address this by monitoring AI performance. They just raised a $15 million Series A.
Every channel wants to be a shopping channel these days. Interactive video platform WIREWAX has just launched a new app that lets Chromecast users pause streaming videos to see information and make purchases. Users can even “turn any paused frame into a playful shareable meme with creative graphic layers”. Some people must have a lot of time on their hands.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.