And here’s some actual news: risk analytics vendor Verisk has purchased Infutor, which provides identity resolution and customer intelligence data. Verisk plans to combine Infutor with Jornaya, which offers somewhat similar services but to different industries.
In case you’re a fast reader, Blueshift also has a survey to snuggle with. It’s focused on showing that dynamic, personalized, cross-channel marketing campaigns get better results, and proves it at least five different ways.
E-commerce experience cloud vendor Bloomreach has raised a $175 million Series F. The deal brings total funding to $422 million and values Bloomreach at $2.2 billion. Originally a content recommendation engine, Bloomreach has expanded into content management and bought the Exponea CDP a little over one year ago.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.